Congrats: You and Your Friends Drank 42% of All the Wine in the U.S. Last Year

millennials wine study

Hating on millennials has become something of a national pastime—we’re lazy, we’re entitled, we expect a trophy for showing up, blah, blah, blah—but there’s one key area in which our generation has others beat and that’s drinking. Or, specifically, throwing back wine like the champs we are. A new report from the nonprofit Wine Market Council found that in 2015, 42 percent of all the wine consumed in the United States were by millennials—which, in this case is broadly defined as people aged 21 to 38. And we’re not just sipping, either: we put away 159.6 million cases in 2015, which is an average of two cases per person. …

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